Frame the decision
We clarify the decision, intended audience, natural usage cadence and what success would change. This keeps the work anchored to a real need.
The analysis path
From a live business question to evidence your team can use.
Check the evidence
We review event definitions, identity logic, time zones and known instrumentation changes before interpreting behavioural patterns.
Explore return behaviour
We examine stickiness, retention and journey signals across agreed cohorts, looking for patterns that are material and explainable.
Make findings usable
We connect findings to hypotheses, limitations and practical next steps, then work through them with your product stakeholders.
Your data, your context