Metriccachebase insights

Notes for teams building a healthier rhythm of return.

12 August 2026

Measuring app stickiness without chasing a vanity ratio

DAU/MAU is useful only when active behaviour and reporting windows match how customers really use your app.

29 July 2026

Build cohort views that account for local campaigns, customer segments and the real cadence of repeat value.

08 July 2026

Clean naming, ownership and validation make behavioural findings easier to trust and act upon.