Understand repeat behaviour

Stickiness Analysis

See how often people return, which actions build habit, and where healthy DAU/MAU or WAU/MAU ratios vary by segment.

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Team reviewing app analytics

A decision-led review, shaped to your app.

We define meaningful active events, compare daily, weekly and monthly return patterns, and separate genuine product habit from notification-led spikes.

Typical inputs

  • Business goals and current retention questions
  • Event definitions, reporting logic and available segments
  • Relevant product changes and campaign context

What you receive

A concise findings readout, documented metric definitions, prioritised opportunities and a working session with your team. Scope and timing are confirmed before work begins.

Ready to make the next retention discussion more concrete?

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