Understand repeat behaviour
Stickiness Analysis
See how often people return, which actions build habit, and where healthy DAU/MAU or WAU/MAU ratios vary by segment.
App analytics for Malaysian businesses
Metriccachebase turns app behaviour into a clear account of user stickiness—who returns, what they value and where repeat usage breaks down.
Bring us your retention question ↗01 / The question
We help product, growth and leadership teams move beyond one blended ratio. Our work connects active-use definitions, cohort curves and behavioural journeys to decisions your team can own.
Focused engagements
Understand repeat behaviour
See how often people return, which actions build habit, and where healthy DAU/MAU or WAU/MAU ratios vary by segment.
Find where value holds
Compare retention by acquisition source, first-use journey, plan, region and other useful business dimensions.
Turn event data into action
Audit tracking quality, map core journeys and locate friction between first value and repeat value.
A grounded starting point
Field notes
12 August 2026
DAU/MAU is useful only when active behaviour and reporting windows match how customers really use your app.
29 July 2026
Build cohort views that account for local campaigns, customer segments and the real cadence of repeat value.
08 July 2026
Clean naming, ownership and validation make behavioural findings easier to trust and act upon.